Friday, April 28, 2006

Public Relations Ninjas

Breaking news:

Last ninja: 'Be able to kill your students'

"The teachings of Grand Master Masaaki Hatsumi echo through my head as he entreats me to attack a blackbelted disciple with a practice sword. 'Always be able to kill your students,' he says."

http://www.mercurynews.com/mld/mercurynews/news/world/14434176.htm
http://p45.news.re2.yahoo.com/s/ap/20060426/ap_on_re_as/japan_the_last_ninja_lh1

I just love the headline. I also always wonder how one gets these kind of PR puff pieces. I guess the Bujinkan is large enough and well known enough to be able to attract attention. As such pieces go, it's pretty well written and doesn't distort too many facts.

It's also really interesting that they wrote up a description of the 5th dan test; it's my understanding that this test is a really big deal so I would have thought all the details would be more secret. "Twice the staff cracks on White's head before he slumps out of the way on his third try — enough to satisfy the master."

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